AI Marketing Evaluation Portfolio | See AI evaluation in practice.

Four case studies demonstrate how I evaluate AI-generated marketing analyses from ChatGPT, Claude, Gemini and Perplexity — identifying what the models get right, what they miss, and where experienced human judgment improves the final assessment.

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Where AI Meets Human Judgment

AI can produce polished and persuasive marketing analysis. But polished doesn't necessarily mean accurate, strategically sound or commercially useful.

My evaluation work applies a structured, business-focused framework to determine where AI-generated work succeeds, where it falls short, and where experienced human judgment improves the result.

Prompt Understanding
Did the AI actually answer the question?

Marketing Accuracy
Are the observations factually correct?

Strategic Reasoning
Does the analysis connect observations to business strategy?

Business Impact
Does it explain why the findings matter?

Actionability
Could an executive implement the recommendations?

Executive Communication
Is the output clear, concise and useful?

The objective isn't simply to score AI output. It's to determine whether that output would actually be useful to a marketing executive in terms of improving / optimizing their marketing initiatives. 

25+ Years of Marketing Judgment

Effective AI evaluation requires more than knowing how to use an AI model. It requires knowing what good marketing actually looks like.

My evaluation perspective is grounded in more than 25 years developing, managing and assessing marketing strategy, brand positioning, content and executive communications across financial services, technology and B2B markets.

That experience includes senior client, agency and consulting roles where marketing effectiveness was measured not simply by the quality of the creative output, but by its ability to communicate clearly, differentiate a brand, engage the right audience and contribute to business results.

Selected experience

CFA Institute — Led strategic repositioning and global rebranding from AIMR to CFA Institute.

ALMA Bank — As VP Marketing & Communications, directed customer-acquisition programs that contributed to approximately 20% / $120 million growth in deposits.

Always Be Content — Strategy Partner focused on AI marketing evaluation, B2B technology and financial-services marketing.

Copylab — Head of RIA Products & Services, developing marketing and business-development programs for Registered Investment Advisers and wealth-management firms.

MIT Sloan School of Management / Computer Science and AI Lab — Artificial Intelligence: Implications for Business Strategy certificate. 

I bring this combination of domain expertise, marketing judgment and AI evaluation methodology to assessing whether AI-generated work is not only technically plausible—but strategically and commercially useful.

Available for Contract AI Evaluation Work

Looking for experienced marketing judgment to help evaluate AI-generated business and marketing content?

I'm available for contract and project-based work involving AI model evaluation, marketing-domain evaluation, prompt and task design, rubric development, and assessment of AI-generated business and marketing content.

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